Ways to be more productive. Improvements at working places with minimum investment.
Being comfortable at the office is fundamental for the mental health of employees. So, it is evident that happy employees are much more productive than unhappy ones. Having happy employees depends upon a series of factors, but the physical space is of considerable importance.
Safe, healthy, clean and comfortable spaces constitute a reason for wellbeing of employees, due to the number of hours employees spend there.
Specifically, it is important to pay attention to the following aspects:
We recommend devoting 5 minutes a day to tidy the desk or office, putting every element in its place. It is a simple habit that helps focus and concentration, in order to avoid distractions or discomfort that generate loss of valuable time.
Bad lighting in the office may cause visual fatigue, headaches and irritability. So it is important to pay attention to this aspect and to procure adequate lighting. If the source of light is natural, better.
We recommend dividing the working spaces into areas so that it is simple to find the elements we need for everyday work. The use of drawers, shelves and closets would make this easier.
It has been scientifically proven that the colors of working places directly impact on employees’ mood. Psychology suggests that human beings tend to feel a natural attraction for colors associated to a savanna landscape, evidencing elements such as clean water, earth, rocks, vegetation, fruits and flowers, among others. On the other hand, research papers have shown that colors such as white and grey have a negative impact on stress levels.
Last, but not less important, an adequately clean workplace provides a sense of wellbeing that enhances employees’ productivity. When the workplace is clean and neat, it is much easier to concentrate and reduce mistakes in day-to-day tasks.
Since they are efficient, convenient and affordable, our systems result an ideal complement to your business, shop or premises. Contact us and enjoy the benefits of wellbeing!
Olfactory Marketing: about this trend
Olfactory marketing constitutes an effective marketing strategy which intends to associate a specific fragrance to the core values a Company, client or product wishes to transmit. This technique employs fragrances in order to cause a determined effect or create a differential purchase experience. In this way, it revalues the brand at the point of sale, transmits values and causes a favorable reaction in consumers.
Olfactory marketing works as a stimulation technique capable of recalling past memories and emotions, taking into account that fragrances have the power of reminiscence in the blink of an eye. This makes “olfactory” communication much more powerful than the visual or auditory ones.
The effectiveness of olfactory marketing is reflected in results, the most outstanding advantages being the ones named below.
In general, it has been proved that shops adopting signature scents, increase sales by 25% more than shops that don’t.
This kind of marketing strengthens the brand positioning and motivates clients to identify and relate the brand to quality, sophistication, elegance and vanguard, among others.
It increases productivity by 15%. The clients will remain longer in the place and they will perceive the products in a positive way, influencing considerably their decision to buy.
It increases employees’ performance: it enhances mental focus, reduces fatigue and stress and increases productivity. It has been proven that it generates 21% less mistakes and that it improves interpersonal relations.
In this way, olfactory marketing strengthens a bond that is beneficial both to the client and the brand.
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